UK social gaming company We R Interactive has appointed Geoff Heath, a games and music veteran who sold the rights to Beatles songs to Michael Jackson and founded Call of Duty maker Activision, as it prepares to launch its second major title.
Heath joins a roster of high-profile names supporting the company including Elio Leoni-Sceti, the former EMI chief executive, Eric Fellner, the co-chairman of the Four Weddings and a Funeral maker Working Title, and ITV senior executive Fru Hazlitt.
We R Interactive, founded last year by former Sony and Eidos executive David Rose, is aiming to become a British social gaming rival to Zynga, the US maker of successful Facebook game FarmVille.
Heath, who was awarded an OBE in 2009 in part for his contribution to the computer games industry, has been hired as We R Interactive looks to marry music and gaming with a new title called I Am Star. The company says the game will "enable players to live the life of a music star".
The title is being hyped as giving players the chance to achieve "fantasy fulfilment" and live a rock star life "from bedroom to concert hall".
We R Interactive has won €150,000 (£129,000) in funding from the European Union Media programme, which aims to strengthen the competitiveness of the EU film, TV and digital media industries. The EU money will be used in the pre-production phase of the I Am Star.
"There is a rich heritage in console-based music games that have proven there is an appetite for user interaction," said Leoni-Sceti. "Yet to date interactive music has not successfully translated to social platforms."
The company, chaired by former Ingenious Media director Richard Dale, has launched a football-themed title called I Am Playr.
In May, We R Interactive secured a second round of funding of $5m (£3.2m) from private investors including Leoni-Sceti and Paul Fitzsimons, a former media partner at private equity firm Apax. Other investors include Peter Mead, the co-founder of ad agency AMV BBDO.
During his career in music publishing, Heath was instrumental in striking deals that resulted in ATV acquiring Northern Songs, the home of publishing rights to a range of Beatles compositions, which was then eventually sold to Michael Jackson in the 1980s.
In the 1990s, ATV merged with Sony, to create Sony/ATV, which last month secured a deal to buy EMI's music publishing division for £1.3bn.
Article Source :- http://www.guardian.co.uk/technology/2011/dec/05/we-r-interactive-geoff-heath
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11 years ago
