EA Strikes Again at Activision

Redwood City, California, is a big bet for the company, on Tuesday in U.S. stores: EA "Star Wars Old Republic" selling.

EA said the game, which costs $ 60 plus a monthly subscription fee, the company's "biggest development project ever," some analysts estimate it costs hundreds of millions of dollars and took five years to get to the ground.

With EA "Star Wars," Activision "World of Warcraft" game, which about 10 million customers who pay a monthly or annual fee to play together on the Internet is taking aim at. Activision game in some quarters produces about half of quarterly revenue.

The EA Activision, the market capitalization by the world's most valuable videogame second major strike against the company this year. In October, EA own "Battlefield" released a new version of the game and shooting huge Activision series "Call of Duty" videogame franchise of all time shooting against the best selling marketing.

Frank Gibeau, EA studio head, said the company "to profitability," the "Star Wars" reaches 500,000 customers. "Good investment" he said to a million customers.

Activision declined to comment.

While online games that support millions of users giant "World of Warcraft" - one that can be moneymakers monthly subscription starts at $ 12.99 even bigger investment. With many traditional computer or videogames played on gaming consoles, game maker costs at the end when the game hit the shelf. With online games such as EA "Star Wars" game development and to maintain the server and add new features to entice players to sign.

However, EA famous "Star Wars" is the name of profit. Developed in collaboration with LucasArts game company, "Star Wars" creator George Lucas founded the company, Mr. Gibeau said.

Early signs are good for EA. Doug Creutz, Cowen Group analyst, said that his "very rough" estimate that 1.5 million people were already playing "Star Wars." EA to continue the challenge is to get people to subscribe, Colin Sebastian, an analyst at RW Baird said.

Article source:- http://online.wsj.com/article/SB10001424052970204058404577110870034370542.html

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